แบบเรียนภาษาจีน Business Chinese 商务中文 Business Chinese Textbook
《商务中文》是经贸及商务相关专业的国际学生通识核心课程教材,是国际学生学习中文、了解职场文化的专用汉语教材。本教材紧贴当前中外经贸发展的实际情况,选用当下年轻人最感兴趣的移动通信及人工智能类产品公司为背景,以管培生的岗位轮换串联公司各个部门的工作场景和工作任务,引导学生熟悉商务领域的常用表达,帮助学生体会职场人士的身份、职位、角色关系与语言表达 的契合度,在代入式完成任务的过程中切实培养国际学生的商务中文交际能力。
本教材包含主课本、预习册及配套电子资源包(可扫描图书封底二维码或访问北语社官网免费获取),共5个单元15课,涉及接待客商、考察与订购、新产品推广与销售、参加展销会、应聘与入职等话题,教学资源丰富,教师及学生可根据实际情况灵活选用,以获得最佳的学习效果。
Business Chinese is a core textbook for international students majoring in economics, trade and business-related majors, and also a specialized Chinese textbook for international students to learn Chinese and understand the workplace culture. This textbook is closely related to the current development of Chinese and foreign trade and economic affairs, chooses mobile communications and artificial intelligence companies as the background, which are the young people nowadays most interested in, and links the working scenes and tasks of various departments of the company with the job rotation of executive trainees, in order to guide students to be familiar with the common expressions of business, to help them experience the identity, position, role relationship and language expressions of a working professional, and to effectively cultivate international students’ communication skills of business Chinese in the process of accomplishing tasks.
The teaching materials contain a main textbook, a preview book and an accompanying e-resource kit (available for free by scanning the QR code on the back cover or by visiting the official website of the Beijing Language and Culture University Press), with a total of 15 lessons in 5 units, covering such topics as welcoming businessmen, inspections and ordering, promotion and sales of new products, attending trade fairs, applying for jobs and joining the workforce, etc. The teaching resources are rich, and can be chosen by both the teachers and the students flexibly in the light of the actual situation in order to obtain the best learning effect.
***适用年龄:大学,成人
***Applicable age: college, adult
***แบบเรียนเล่มนี้เหมาะสำหรับอายุ: มหาวิทยาลัย, ผู้ใหญ่
ผู้แต่ง: 刘颖,崔一方 编著
ภาษา: จีน อังกฤษ
ปกอ่อน
พิมพ์สี่สี
ขนาด: 21 x 28.5 ซม.
จำนวน: 154+172 หน้า
พิมพ์ปี 2023
ISBN: 9787561962688
พิมพ์โดย: 北京语言大学出版社
Beijing Language and Culture University Press
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